Summary
A recent study by Amazon Web Services found that buyers will stop reading after only 111 words, that the average attention span of an adult doing a digital task is 40 seconds, and the average employee spends 12 hours a day on a computer. How does this impact your bidding strategy? We discuss the impact on information design, story telling and bid strategy.
Question of the day
Kris Mantle asks: How are you managing the impact of furlough on your bid planning?
Useful links:
Make a change - A collection of Mike's musings and blogs on business development, tendering and bidding, marketing and strategy.
http://shortthoughts.mikereader.me/
Growth Ignition - Information on Jeremy's business, Growth Ignition, who are a marketing, business development, capture and bidding consulting, training and enabling tech company.
https://www.linkedin.com/feed/update/urn:li:activity:6460748079535570944
The Bid Toolkit - In the bidding space, Growth Ignition offer a digital and training product set called the bid toolkit. It’s a simple step by step online process and guide for delivering winning bids and is a constant reference point for your whole team and training tool throughout the bid lifecycle.
The Bids and Procurement LIVE! Events - Breakfast events and a conference bringing together bids and procurement people.
https://www.eventbrite.co.uk/o/the-bid-toolkit-17763232278
Contact Mike or Jeremy
On twitter: @mike_reader, @jeremy_brim
On LinkedIn: https://www.linkedin.com/in/mikereader, https://www.linkedin.com/in/jeremybrim
Or via email at redreviewpodcast@gmail.com
Mike and Jeremy debate the shortening of attention spans of buyers. A recent study by Amazon Web Services found that buyers will stop reading after only 111 words, that the average attention span of an adult doing a digital task is 40 seconds, and the average employee spends 12 hours a day on a computer. How does this impact your bidding strategy? We discuss the impact on information design, story telling and bid strategy. Question of the day is: How are you managing the impact of furlough on your bid planning?
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