Summary 

A recent study by Amazon Web Services found that buyers will stop reading after only 111 words, that the average attention span of an adult doing a digital task is 40 seconds, and the average employee spends 12 hours a day on a computer. How does this impact your bidding strategy? We discuss the impact on information design, story telling and bid strategy.

Question of the day

Kris Mantle asks: How are you managing the impact of furlough on your bid planning?

Useful links:

Make a change - A collection of Mike's musings and blogs on business development, tendering and bidding, marketing and strategy. 

http://shortthoughts.mikereader.me/

Growth Ignition - Information on Jeremy's business, Growth Ignition,  who are a marketing, business development, capture and bidding consulting, training and enabling tech company.

https://www.linkedin.com/feed/update/urn:li:activity:6460748079535570944 

The Bid Toolkit - In the bidding space, Growth Ignition offer a digital and training product set called the bid toolkit. It’s a simple step by step online process and guide for delivering winning bids and is a constant reference point for your whole team and training tool throughout the bid lifecycle.

http://www.thebidtoolkit.com

The Bids and Procurement LIVE! Events - Breakfast events and a conference bringing together bids and procurement people.

https://www.eventbrite.co.uk/o/the-bid-toolkit-17763232278

Contact Mike or Jeremy

On twitter: @mike_reader, @jeremy_brim 

On LinkedIn: https://www.linkedin.com/in/mikereader, https://www.linkedin.com/in/jeremybrim

Or via email at redreviewpodcast@gmail.com