A recent study by Amazon Web Services found that buyers will stop reading after only 111 words, that the average attention span of an adult doing a digital task is 40 seconds, and the average employee spends 12 hours a day on a computer. How does this impact your bidding strategy? We discuss the impact on information design, story telling and bid strategy.

Question of the day

Kris Mantle asks: How are you managing the impact of furlough on your bid planning?

Useful links:

Make a change - A collection of Mike's musings and blogs on business development, tendering and bidding, marketing and strategy.

Growth Ignition - Information on Jeremy's business, Growth Ignition,  who are a marketing, business development, capture and bidding consulting, training and enabling tech company. 

The Bid Toolkit - In the bidding space, Growth Ignition offer a digital and training product set called the bid toolkit. It’s a simple step by step online process and guide for delivering winning bids and is a constant reference point for your whole team and training tool throughout the bid lifecycle.

The Bids and Procurement LIVE! Events - Breakfast events and a conference bringing together bids and procurement people.

Contact Mike or Jeremy

On twitter: @mike_reader, @jeremy_brim 

On LinkedIn:,

Or via email at